Ed Ghost Tucker premiere first official video “Sofia”

We recently spoke with Ryan Miller of local band Ed Ghost Tucker about their brand new, and first ever, official music video for track “Sofia” which was released to the world last week. Join us as we learn about the making of and of course to watch the brand new video.

 

 

 
For the last several months, local band Ed Ghost Tucker have been collaborating with SnowGlobe Studios on what would become their first official music video for their single, “Sofia.” They worked closely with video director Roman Arriola to bring their shared vision to life and the band, as well as us at Three B Zine are very excited to share their vision and hard work with you.

Below, you will find a short statement by the band on the making of the video, plus a quick conversation we had with drummer Ryan Miller in regards to “Sofia.”

“The video, in its entirety, is very homegrown. We recorded the track ourselves in our makeshift home studio and sent it off to our friend Keith Milgaten for mastering. For the video aspect, we ended up using Cameron’s living space, dancers that were friends of good friend and choreographer Cassie Bowerman, and set design constructed by the band (with the help of a friend who may have had prior experience working as a PA for much more demanding people in LA). Roman and his crew showed up with their RED camera complete with its $35,000 price tag and enough lights, fog machines, and equipment to blow the power several times. But we managed.”

Ed Ghost Tucker – Sofia (Music Video) from SnowGlobe Studios on Vimeo.

 
How did you decide on the concept of the video?
We decided on the concept for this video through discussion with Paul and Roman of SnowGlobe Studios. We all bounced around a few different story lines and visual schemes and somehow we kept coming back to “water” as a thing to connect the song with, so we decorated the space we had accordingly and came up with the idea to have dancers “swimming” through the “indoor pool” we made for them. It was interesting to see how our finished product came from the bare bones of earlier ideas we’d come up with. We’re learning to embrace that kind of simple approach.

What story did you as a group want to tell through this video?
In the early planning stages of the video we were juggling the idea of whether to commit to telling a narrative story or to doing something more performance-based. The lyrical content of “Sofia” is pretty dark, and the music sort of contrasts that, so we were finding it awkward to try to tell a story of addiction and destitution while visually representing the mood of the music. There are definitely ways we could have shown the story of the song in a narrative way, but for our first video we wanted to take a more thematic approach.

How did you decide on the song choice? Is it difficult to decide on one particular song to release when making a video?
We left it largely up to SnowGlobe, as we wanted them to be able to help us produce a video that they were passionate about. We’re passionate about all of our songs and we are constantly working on all of them, so in that sense it’s not too difficult to decide on one particular song when that enthusiasm is being reciprocated in a particular direction by whomever we are collaborating with.

What impact do you think videos have in regards to local music in San Diego?
Given the state of the music industry these days, with the so-called “death of the album” and the rise of multimedia guerilla marketing, videos are incredibly important for the San Diego music scene and local music scenes at large. In a lot of ways, videos can and do act as the most potent commercials for independent artists that are trying to expand their audience base and visibility. In a free, three-minute clip, a viewer can get a good idea of the overall personality and aesthetic of the artist or artists involved and decide whether or not to pursue the artist further.

Direct link to “Sofia” on Vimeo!

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