The first annual SoCAL Music Festival will take over San Diego’s East Village neighborhood Saturday September 1st. Three B Zine has all the info you need to have a killer SoCAL experience. We have also included an interview with festival organizers for your reading pleasure.

This Labor Day weekend San Diego’s East Village will be transformed into a wonderland of music, art and the SoCal lifestyle. From 2PM to Midnight the streets of East Village San Diego will be taken over by four stages of live music presented by McFarlane Productions, RMD Group and Eventvibe.com. The SoCAL Music Festival anticipates 35 total acts to perform live including special guests Cold War Kids, Too $hort and Krewalla. Joining an already exciting list of performers will be Designer Drugs, Norin and Rad, Crowdkillers, Hyena and The Office Twins. Also taking the stage at the SoCAL Music Fest are some San Diego favorites – Family Wagon, The New Kinetics, Vokab Kompany, CaliParis, Kicks N Licks, JREAL and Tribe Of Kings Soundsystem and many more acts. Check the SoCAL Music Fest webpage for updated lists of performers.

If all this killer live music was not enough, the SoCAL Music Festival has tons more to offer festival goers. Attendees can expect to see life sized art sculptures around every corner, including a Psychedelic Flower made to represent the California Poppy. This spinning art installation piece will be constructed out of popular Southern California lifestyle items such as surf boards, skateboards, bicycle parts and much more. The streets of East Village will be brought to life by 3D image screens that will transport festival goers from the slopes of Mammoth, to the waves of the Pacific Ocean with images popping right off of the screens straight into their realities, creating an experience that can not be matched. In addition there will be interactive art exhibits and SoCAL lifestyle on display throughout the streets. Still want more? SoCAL Music Festival has you covered. They have teamed up with Red Bull to bring you the best in live action skateboarding by some of the most extreme pros in the game. Skateboard pros will be grinding and flipping their ways through East Village. Guests can also look forward to some of the best food truck vendors in San Diego serving tasty treats all day long, as well as bars stocked full of cold delicious adult beverages. For more information on vendors, please visit the SoCAL Music Festival official site.

Its more than a festival – its a lifestyle. Get your tickets to the largest summer festival in San Diego today!

Please enjoy our interview with organizers at McFarlane Productions to learn more about the SoCAL Music Festival.

In a statement, what is the So Cal Music Festival?

The SoCAL Music festival offers its guests a chance to experience and embrace the Southern California lifestyle through music, arts, visual effects and taste.

What was the main focus behind the So Cal Music Festival?

McFarlane Promotions, Inc, RMD Group and Eventvibe.com has a vision of combining their expertise in their fields together to put on an epic festival in the streets complete with world class DJs and Bands.

Why choose East Village in San Diego for the event?

East Village is an emerging, young Urban neighborhood that is the perfect place to host this festival. East Village captures the energy of the festival and will be able to grow with this event for years to come.

What are you looking forward to most about the festival?

That’s a tough question…I am looking forward to standing in the middle of the festival surround by the sounds of the DJs & Bands performing on the stages, 3D images of Southern California jumping out at me from every angle, the crowd dancing around theses life-sized sculptures and for an ice cold Corona Light in my hand.

What are some activities that will be happening around the full day of music?

We will have four stages featuring over 25 Bands & DJs, life-sized art sculptures created by over 15 artists and additional art pieces, a killer skate board ramp by Red Bull with skaters busting out tricks, an interactive zone created by VAVi, 3D projection of images from snowboarders in Mammoth to surfers riding the waves, Go-Go dancers dancing above the crowds in bikinis and snow outfits, delicious food and drink specials from over 20 local bars and restaurants and so much more!

It has been said that SoCal Music Festival is mostly about presenting the SoCal lifestyle – What are your favorite things that go along with that lifestyle?

Our favorite thing of this lifestyle is of course the AMAZING weather – its always warm and sunny outside! The way you can experience laying on a beach with the waves crashing or jumping in the car and taking a lift to the top of the mountain and snowboarding or skiing down it – all in the same day!

What are some of the vendors that will take place in the festival? Food trucks, local beer, ect?

With food trucks being the SoCAL crazy we had to be sure to have some out. We will also be hosting the opportunity to partake in a tasting competition to pick the best tasting food truck vendor.

The event will be hosting over 20 vendors from food trucks, food booths and retail vendors. We will have all types of food to tantalize your taste buds from Burgers and fries, Chinese food, Mexican Food, Fresh lemonade, Smoothies, Fresh fruit and so much more. We are also working with some great beverage partners, so our bars will be stocked with ice cold Coronas and your choice of liquor beverages as we will be serving up Jack Daniel’s, Jack Daniel’s Honey, Svedka Vodka, Southern Comfort, Southern Comfort Black Cherry, El Jimador tequila, Early Times Fire Eater Hot Cinnamon and the Adult Chocolate Milk.

Please finish this sentence… The best thing about attending the So Cal Music Festival is…the experience. There is no other place in the word where you can truly immerse yourself in everything SoCAL has to offer.

Thank you to Ciara Johnson and McFarlane Promotions. For full event details please visit the SoCAL Music Festival website.